There are a lot of people out there who are not happy with the way their website is performing. This can make anyone upset and it is a very natural thing too.
If we really want to make our website shine out in the online world, we should look out for ways to achieve the same, instead of simply worrying! Most of the owners have no idea that their website lacks some very basic things.
It is important to realize that in order to make our website a perfect one, we have to work on each and every aspect of it. For more information contact with WireTree - Toronto’s Leading Web Design Specialists
Following Are Some Useful Tips & Tricks To Make Your Website Shine Online:-
It is very important that you choose a color for your website that matches with your company’s logo or best goes with your company’s vision and goals!
For stock website template, it is advisable to have a custom color scheme made by experts.
Every company has its special set of typography, which distinguishes it from other companies. It is important that you repeat your typography more often to create an impact of your company’s style and also give your brand a particular style.
Images & Audio-Visual
The images you choose for your website should be related to your company in some way or other. Also, don't put any kind of videos or audio on the website, which does not refer to the company's product or image.
The About Us Page
An about us page is all about you and your company. It should not include the services or products you offer. Tell them about yourself in a style that matches with your company’s image. Testimonials, success stories etc can help you with the same.
A 16*16 pixel image also known as a shortcut icon, is an important part of branding. This makes it easier for the users to navigate, especially through the bookmark review or any other website link to open.
It is very important that the visitors find the navigation easy and doesn't get lost while going from one place to another. Everything on the website should be well organized in order to give its users a hassle free navigation.
The layout of your website should be focusing on the most important contents of your website. Also, try placing the important content above the fold, while rest of them to follow.
The color white is appealing to the eye and makes a user experience comfortable. This in turn helps users read and understand the content well taking your website one step ahead in making your site more user friendly.
Controlling The Pop-Ups
It is not a good idea to get your website pop-up more than required at the cost of user experience. Also, don't make your logo bigger unnecessarily to gain attention as too much exposure can make it boring.
When you have got your visitor impressed with your design, next step is to make sure they have an easy and hassle free 'call to action'. One should plan things in advance while designing, so that the users have no obstruction in their path.
One should use the headers and sub-headers very carefully as more or less can lead to a confusion. H1 should be only one per page and the subheadings should be placed according to their need.
A website's URL is one of the most important factors in search engine optimization. One should choose the URL depending on the search engines as it will help in a higher ranking.
A website is ranked higher in searches when it keeps on updating its posts and content. This is the reason one should go for a XML Sitemap as it really helps to place your website higher in SEO rankings.
No More Frames
There was a time when frames were not a hurdle during the page searches. Now, there is a lot of competition out there and frames restrict the search engines to crawl the pages well.
Speed It Up
Every user wants to visit a website which opens up fast and this factor also counts a lot in search engines. Try to keep your code light, images minimum and extensive use of cache for a better speed.
Go For HTML5
Nowadays designers are using the HTML 5 coding to make website. This helps a website to perform well in the searches. Also, try to use schema as it helps the search engine in better understanding of your website.
The layout of your website should have sections for header, footer, content and so on. It is recommended to use the sections to the left or right of the content used.
Easy Header Navigation
Header does most of the job of a web page and this is the reason it should be used carefully. Try to have navigation options in header for each of the page, limiting to three links.
No Grammatical Errors
It is not a nursery school, where you can make spelling and grammatical mistakes. A user can get really annoyed if there are spelling or grammatical mistakes and will directly affect the image of your company.
Your content should be easy to read in the first place and to understand. Long paragraphs without the use of any header, sub headers or bullets appeal boring to the eyes and is likely to get skipped.
Write For The Common man
Your website’s content is not meant to take part in the writing contest where you use too high vocabulary. It should be written in a simple language which is easier for most of the people to understand.
The content of your website should be high in quality. It should depict a vast knowledge and exposure to the topic. Also, try to use facts along with your statements to make it more appealing.
It is very important to write consistent content for your websites. Not only will this make users come back for a fresh content but also help in the SEO rankings. An updated website is always ranked higher in searches.
Your content should be relevant to the products and service you have to offer. It should not be written out of space but keeping in mind the targeted audience.
Get Them Engaged
Your content should get your users engaged to your website. The simple way of doing this is by writing according to them, which will let them take interest in it. This will lead to people sharing and discussing it socially!
The Keyword Mastery
Restrict To 1 or 2 Keywords Per Page
It makes no sense to use a long list of keywords for a better ranking. Using too many keywords can reduce the quality of your content and will also not be able to compete well with other websites.
It is important that you put your keywords to actual content while making web pages. A plug-in like word press seo can be a great help in tracking the keywords for a better text placement.
There should be no keyword stuffing as it can lead to a negative impression amongst users. When you try and throw so many keywords at the start of a page, instead of ranking higher in the searches, it bounces back in no time!
SEO (Search Engine Optimization)
Work On Title Of The Page
The H1 title holds quite importance when it comes to SEO rankings. The title should be concise, giving explanation of the content but also using keywords for a better SEO ranking.
Keyword Rich URL
Your URL is a great tool in making your website rank higher in the searches. URL's with relevant keywords can work wonders when it comes to making your website rank higher in SEO.
Meta description is a great way to engage the visitors. It starts with a keyword or phrase which is so appealing and indulging, that the visitor goes through the whole content. Make sure to use different keywords for different descriptions.
Social Media Participation
Your website should have social connections like twitter, face-book etc. Just placing them on the site is not enough as a proper placement is necessary to catch the eye of the visitor. Make sure to regularly update your social accounts.
Pick The Right Social Account
There are a lot of social accounts available online but one should choose only those accounts which are relevant to the content of your website. For eg. Linkedin and Twitter are an apt choice for business to business websites.
It is very important that you regularly update the content of your social accounts and share it across all platforms. You should even ask others to share your content, which will help you in getting maximum coverage for your website.
Communicate & Engage
A social account is a great way to connect to your targeted audience. One should regularly communicate with its users and engage them in the products and services you have to offer. An effective communication can really attract a lot of customers.
Your website should have a responsive design which will make your website accessible across all mobile devices. Most of the people are opening the websites on their phone itself. So, it makes sense to get a responsive design for the same HTML.
You might not be aware of the fact that your website might be working differently on various devices. Have a device rendering test to make sure it is working hassle free across all devices including tablets.
Vertical Over Horizontal Layouts
When it comes to opening a website on laptop or computer, a large image with text is easy to open with a horizontal layout. The problem arises when we try to open it on the mobile since it adapts to a vertical layout much better.
No More Flashes
Flash became quite popular when it came but not anymore. Now, it hardly works well with the search engines and also doesn't get supported by a lot of mobile phones including iPhones.
Avoid Doing These
Similar Content Versions
If you will keep on producing similar versions for your existing content, the search engines will treat it as a duplicate content and will not consider it an update. Thus, making your website rank lower.
Low Quality Content
It makes no sense to write content without thinking and placing it on the web pages. A dis-organized and low quality content can irritate the customer, making him leave the website within seconds.
No Copying Please
When you try to copy content from other websites, it degrades the value of the content. Also, it makes a website vulnerable to penalty for copying content from someone without permission.
Too Many Ads
When a user is excited and looking forward to read the content, a lot of ads can really upset a user, making him leave the very moment. It is good to make profits out of ads but not at the cost of losing your users!
If you think you are clever enough to do cloaking and get away, think again. Displaying different content to search engines can get your site banned. One should compete creatively but in the right spirits!
Take Professional Help!
If you are not being able to manage your website on your own, it is advisable to take some professional help for the same. Wire Tree has an experienced and passionate team of developers who will make your website shine out in the online world. Contact WireTree Website design Experts in Toronto.