Friday, 4 March 2016

Common PPC Campaign Mistakes Web Marketers Make

Have you any PPC campaign? Were your PPC campaign success? If no, may be the reasons of this loss are some mistakes which are done by your web marketers. PPC Ads helps to bring a traffic in high volumes and increase company's brand, sales and leads, if it is done correctly. Some time advertisers make some silly mistakes with their PPC campaign. May be a very poor ad campaign can waste your all hard earned. These mistakes can hurt your company's image. In this article, here are some PPC campaign mistakes discussed.


1. Don't Have Basic Knowledge: Whenever you start any new work, whether it is small or big, the important thing is your basic knowledge about that work. So make sure, before you start any PPC campaign, you should know about it fundamental concepts and other knowledge. Unfortunately, some advertisers start their work with little knowledge and after completion, they should pay a big amount for their mistake.

2. Avoid Geographic Targeting: Many search engines including Google, give permission you to geographic target option on your PPC campaign. You can use this option to set your location means just post your PPC ad in your state or other locality where you want. In short, geographic targeting is important to expand your business in particular location or over the country.

3. Do Not Use Right Keywords: Keywords are must for your website and these are main part of your website because through keywords user can reach your website or business. Just add keywords in your PPC ad. It can be help to increase your sales.

4. Your Ad Is Different From Landing Page: This is a big mistake done by advertisers. Your landing page is shows your services, products and other important information about your brand or business. So, if your ad does not match with your landing page, there is no benefit of your PPC campaign. Make sure when you create a PPC ad for your brand, it is match with your landing page.

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